Hi Mountain Seasonings rolls out holiday brines and rubs for Thanksgiving

Hi Mountain Seasonings is promoting a lineup of brines, rubs and seasonings for Thanksgiving cooks looking to keep turkey and side dishes flavorful. The Riverton, Wyoming company says the products are designed to help home chefs bridge old holiday traditions with modern tastes.

Why it matters: - Thanksgiving remains one of the biggest home-cooking moments of the year, and the company is targeting cooks who want a juicier bird and more flavorful sides. - The push ties a centuries-old holiday tradition to modern convenience products built for turkey, wild game and side dishes.

What happened: - Hi Mountain Seasonings released a holiday message promoting brines, rubs, dips and seasonings for Thanksgiving meals. - The company is based in Riverton, Wyoming, and the announcement was dated Nov. 9, 2026. - The holiday lineup is aimed at home chefs preparing traditional turkey dinners or wild game dishes.

The details: - Hi Mountain Seasonings is highlighting Game Bird & Poultry Brine and Brown Sugar Brine for keeping poultry moist and adding flavor. - The brines use salt, brown sugar and spices to draw moisture and flavor into the meat. - Hi Mountain Poultry Rub combines mountain herbs, onion, garlic and proprietary spices for roasted, baked or smoked birds. - Hi Mountain Dips are designed to mix with sour cream or cream cheese for quick appetizers. - The company also points to western-style seasonings for mashed potatoes, roasted root vegetables and stuffing. - President and CEO Hans Hummel said the products are meant to take the guesswork out of holiday cooking and deliver rich, memorable flavors. - Hi Mountain Seasonings says it has been making jerky cures, Western Style seasonings, brines and rubs since 1991. - The company says its products are built around rugged mountain lifestyle and premium wild game preparation. - More information is available at the company's holiday page.

Between the lines: - The announcement blends product marketing with holiday nostalgia, using Thanksgiving history to frame modern seasoning products as a bridge between tradition and convenience. - The message also broadens the audience beyond turkey cooks by including wild game, appetizers and side dishes.

What's next: - Hi Mountain Seasonings is encouraging shoppers to look for the holiday lineup, cooking tips and retailer information ahead of Thanksgiving. - The company is positioning its products as a seasonal option for hosts who want a more polished holiday meal without adding complexity.

The bottom line: - Hi Mountain Seasonings is leaning into Thanksgiving prep with products designed to help home cooks deliver a more flavorful holiday spread, from the bird to the sides.